DIE ANTWOORD - ENTER THE NINJA

Hands down, this is the best video I have seen in 2009 & 2010. Ninja shows that he is a beast on the mic.  He spits, “We’re optimal stuff, not fuckin the ‘best, we’re not like the rest”. How refreshing is that. The backdrop is full of witty rhetoric like, “Fantastically POOR with patience like a stalker” and “do not kick dirt in a ninja’s face’. I concur with the statement, “Fuck, this is like the Coolest song I ever heard in my life”. The video is approaching 7 million hits on the ‘inter web’; YouTube to be exact. That is a huge number for a band that I’ve never seen on Much or MTV. It baffles me how out of touch our ‘leading’ media outlets are. The little guy in the video is TsimFuckis, who seems to have developed quite a following on YouTube. I’m still not a big fan of prison tats though…

(Source: dieantwoord.com)

10 QUESTIONS // DJ LADY TRIBE

DJ Lady Tribe

I promised myself when I started Promotionomics.com that I would try my ‘darndest’ to present the most diverse collection of nightlife and entertainment industry perspectives that I could possibly find. We’ve been disciplined and have not depended on pre-existing contacts to find new material for our site.

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K.I.S.S.

It might not look like it, but these people definitely had to put some thought into these casual clothing combinations. K.I.S.S. - Keep It Simple Stupid

(Source: urban514.com)

MIXIN’ IT UP FOR DISCOBELLE - HATCHMATIK

Hatch’s press kit sums it up up well:  “You’re in the middle of a shitty loft in montreal at a drugged up afterparty with wacky drunk francos trying to hit on trashy anglos with way too much attitude and there’s this redhead kid making miracles behind the turntables, he’s surrounded by hot half goth half 2 live crew bitches and he just shines, that’s Hatchmatik.” Hatch reps the Peer Pressure crew, a Montreal based promo powerhouse collective. An emerging remixer with amazing live skills, he kills the electro mash up genre. He was on URB Magazines next 100 list.

This mix is an ‘oldy’ but a ‘goody’!

CLICK PICTURE TO DOWNLOAD COMPLETE MIX

PARTY ROCK WEDNESDAYS

Doesn’t this look like fun. It’s LMFAO and the Party Rock Crew doing it big at their weekly in L.A.

(Source: partyrockpeople.com)

DIE ANTWOORD - ZEF SIDE (BEAT BOY)

When I first saw this clip, I thought that it was a joke piece - ‘a la’ Lonely Island or Weird Al. As the track took shape I realized that I was experiencing ‘tightness’ on an unfamiliar level. Everything from the beat, to the lyrics, to the delivery and to the randomness of hip hop being spit in South Africa with an Afrikaans accent; was delivered with a focused and targeted precision. I watched this video about ten times after I first saw it. Each time to answer a question that had emerged during the previous viewing.

We always here about viral marketing. I have never seen a Die Antwoord video on MTV or Much Music, but the group is approaching 3 million hits on YouTube for this track alone. Their shows sell out fast. This past summer they were touring with MIA and NERD. Die Antwoord are yet another example of how out of touch our mainstream music entertainment media outlets are.

WARNING: don’t sit too close to the screen; there’s a penis flying around.

(Source: dieantwoord.com)

CAN YOU DO MY WEBSITE FOR FREE?

Another hilarious skit. This one is a client trying to get a website designed for free. Treat your designer right and don’t be this client. Enjoy…

MANA & HATCHMATIK Two of Montreal’s best - MANA & HATCHMATIK

MANA & HATCHMATIK

Two of Montreal’s best - MANA & HATCHMATIK

WET T-SHIRT & PUM PUM SHORTS

Here’s a videoflyer that I did for a motion graphics/video editing client of mine. Here’s my take on an old much used concept. T&A will never get old, however the ways that we promote it must evolve to get people out to our events. Check it out and let me know what you think. You can see my full portfolio at YOUTUBE.COM/MASHEDUPMEDIA

THEM AND US



The last post outlined the ideological shift in marketing from ‘The Selling Concept’ to ‘The Societal Marketing Concept’. There has also been a profound change in how marketers communicate with customers. Customer Relationship Management (CRM) is the course of action by which promoters relate to consumers. CRM is the ‘overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. It deals with all aspects of ‘acquiring, keeping and growing customers’. The customer value that is referred to is also known as ‘customer perceived value’. This is a ‘customer’s evaluation of the difference between the benefits and costs’ of what he or she paid for. The promoters of today are finding that they need to relate directly to their most profitable consumers in order to form ‘full partnerships’. In addition to communicating directly with their best customers, promoters must select who else they market to.

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